Mike Lusmore on: Photofilms, Transmedia and Transformative Storytelling

I found this lecture really interesting from Mike Lusmore and I found that his lecture will help in my work because I have always had a problem telling a story correctly of a person in photographs, sometime I find that I will be doing something right in capturing the subject and then I just wheel off the tracks but Mikes talk I feel has helped and it also inspired myself to do more audio clips and photographs to tell storys.

Mike is photographer, producer he tells photos with storys and media. Starting his work at a national press agency six years ago and then worked himself up to work for the national press itself in London. He created his very first photo film in 2008, and is now working for duckrabbit.

What are the tools, what are the new concepts and how can we embrace them to further our work:

multimedia, photofilms, transformative storytelling, transmedia

They can all be used together to enhance your work, using these new tools and concepts in your work will get them more noticied.

Multi media:

Photographs, videos, audio, text, interactive, online games, animation, it can be anyone of these things and more to make one multi media.

Photofilms are a piece of photographic work that has an audio or a video combined together, this has given photographers a name in which they can use for this kind of work. You want to produce something that is interesting and something that your audience will want to watch.

There are three key elements to photo films and multi media, theres story telling and that is:

Photographs, audio, story (the three things you need)

Photo films tell a complex story in a simple way and what that means is that the multi layering of the information can help you grasp a large body of information really quickly

This is a good example by Mike Lusmore and Rebecca Harley, this is a 3 minute video, it is short but it keeps yourself the viewer engage and you know what is going on.

Getting the subject to speak to you using audio your piece then becomes intimate

Working with audio informs your photography and your voice verser

What is transformative story telling:

something that tells a story, it can be fact, fiction or truth.

The content is mashed to create your story or someones story.

A piece of transformative story telling:

Geert van Kesteran’s Why Mister, Why?/Baghdad’s Calling work

He is a photographer that had a story but he could not show the story, to show the story he used other peoples images from mobile phones, he also brought together audio and text and so this becomes a transformative story, using the lots of different media he was able to tell the story.


A platform in which we can use our multimedia, to go and create a project.

Bottoming out, this is a platform on gambeling addiction,  takes an informative look on gambeling addiction in Las Vegas.  This video shows tonys own transformative story of his life and the gambeling addiction that he lives.


Jonathon McIntosh, transformative storytelling – Buffy vs Edward

In this re-imagined narrative, Edward Cullen from the Twilight Series meets Buffy the Vampire Slayer. It’s an example of transformative storytelling serving as a pro-feminist visual critique of Edward’s character and generally creepy behavior. Seen through Buffy’s eyes, some of the more sexist gender roles and patriarchal Hollywood themes embedded in the Twilight saga are exposed – in hilarious ways. Ultimately this remix is about more than a decisive showdown between the slayer and the sparkly vampire. It also doubles as a metaphor for the ongoing battle between two opposing visions of gender roles in the 21ist century.

Jonathon McIntosh takes clips from two different series of two completly different programme and film but they both have a similarity as they are both about vampires. It is amazing how Jonathon has put these clips together so well and he has created his own tranformative story from using these resourses. The way in which he has put the sounds and the clips go so well together.


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